2025 Global State of Crypto (2025)

Europe leads the way in crypto ownership growth

After a period of modest growth following the crypto market downturn of 2022, crypto ownership rose in all geographies surveyed over the past year. In particular, crypto ownership in France and the UK surged, reflecting a warming environment for digital assets in Europe.

In 2025, 24% of respondents in the UK said they were invested in cryptocurrency, up from 18% in 2024. It was the biggest year-over-year jump of any of the nations surveyed. It was also the second highest ownership rate recorded, trailing only Singapore (28%).

After a period of modest growth following the crypto market downturn of 2022, crypto ownership rose in all geographies surveyed over the past year. In particular, crypto ownership in France and the UK surged, reflecting a warming environment for digital assets in Europe.

In 2025, 24% of respondents in the UK said they were invested in cryptocurrency, up from 18% in 2024. It was the biggest year-over-year jump of any of the nations surveyed. It was also the second highest ownership rate recorded, trailing only Singapore (28%).

President Trump’s pro-crypto policies spark global confidence

After pledging to support digital assets during his campaign, President Trump has established a Strategic Bitcoin Reserve, reshaped the SEC with a pro-innovation approach to crypto regulation, and more.

President Trump’s policies are making an impact. Nearly a quarter (23%) of non-crypto owners in the US said the launch of a Strategic Bitcoin Reserve increases their confidence in the value of cryptocurrency.

After pledging to support digital assets during his campaign, President Trump has established a Strategic Bitcoin Reserve, reshaped the SEC with a pro-innovation approach to crypto regulation, and more.

President Trump’s policies are making an impact. Nearly a quarter (23%) of non-crypto owners in the US said the launch of a Strategic Bitcoin Reserve increases their confidence in the value of cryptocurrency.

Memecoin frenzy sparks broader crypto adoption

Onchain Activity

Continues to Grow in APAC

In the US, 31% of investors who own both memecoins and traditional cryptocurrencies report that they purchased their memecoins first, followed by 30% in Australia, 28% in the UK, 23% in Singapore, 22% in Italy, and 19% in France. Globally, 94% of memecoin owners also own other types of crypto, suggesting memecoins are an onramp to broader crypto investments.

In the US, 31% of investors who own both memecoins and traditional cryptocurrencies report that they purchased their memecoins first, followed by 28% in Australia and the UK, 23% in Singapore, 22% in Italy, and 19% in France. Globally, 94% of memecoin owners also own other types of crypto, suggesting memecoins are an onramp to broader crypto investments.

Two in five US crypto owners invest in spot crypto ETFs

Spot crypto ETFs quickly became the fastest growing ETFs in history after their launch in early 2024, recording hundreds of billions in inflows and helping drive the price of bitcoin higher. In the US, 39% of crypto owners said they are invested in a cryptocurrency ETF, up from 37% in 2024.

Crypto is a hedge against inflation

After surging in 2022 and 2023, inflationary pressures in the US dissipated in 2024 and through the first quarter of 2025. But inflation is still very much on the mind of crypto investors in the US. In 2025, 39% of US respondents said they buy and hold crypto as a way to hedge against inflation, up from 32% last year. Other countries surveyed were less concerned.

Half of gen z and millennials invest in crypto

The common narrative is that cryptocurrency ownership skews young. And that’s largely true. About half of Millennials and Gen Z respondents globally said they either currently own crypto or have in the past, at 52% and 48%, respectively. That’s significantly higher than the general global population, at 35%.

The gender gap for crypto investments is closing

Similar to traditional finance, the crypto ecosystem has long been a male-dominated investment class. But women across the globe have increasingly opted to invest in crypto, narrowing the gender gap in ownership in the majority of countries surveyed.